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When you list your South Florida property with Boca Executive Realty, we will define a customized marketing plan that is appropriate for your particular property. Our marketing strategies include the following:

UNRIVALED INTERNET MARKETING

Internet communications are changing the way homes are bought and sold today. It is estimated that as high as 80%-90% of home buyers now begin their search online. As an Internet-savvy real estate organization, we know how to harness the power of technology to market your home on the Worldwide Web and have it seen by more of today’s Internet-savvy buyers.

• www.BocaExecutiveRealty.com is the #1 Broker website in Florida as recently voted by the Florida Association of Realtors. Additionally, www.BocaExecutiveRealty.com enjoys top placement in Google, Yahoo!, MSN and all other major search engines for most relevant key phrases. As a result, our website receives over 4,000,000 hits per month, rivaling the largest statewide franchise sites and even some national sites. Our largest local competitors` sites don't even receive a fraction of this traffic to their websites. Special placement of your home on our website will guarantee maximum exposure to today's sophisticated Internet buyers.
• Boca Executive Realty maintains an exclusive email list of thousands of active homebuyers who are actively looking to purchase homes in South Florida. Direct email blasts announcing the listing of your home can be sent to those home buyers who's criteria indicate possible interest in your home.
• Boca Executive Realty syndicates all of its listings to all major Real Estate portals including Google Base, AOL Real Estate, Cyberhomes, Trulia, Homescape, MyREALTY, Zillow, Yahoo Real Estate, Vast, HotPads, Oodle and others including Blogs and RSS feed syndication techniques.

DIRECT MAIL

Boca Executive Realty sends over 100,000 pieces of direct mail every year. Our mailing lists include local residents as well as national and international prospects who are considering purchasing homes in your area.

PROPER MLS PLACEMENT

Discount Brokerage has been gaining popularity in recent years. This stems from a misguided belief that simply gaining access to and placing your home on the MLS is the single most valuable resource available to a licensed Realtor.

Technology has changed the way MLS systems operate as well. Similar to Internet Search Engines, simple inclusion in the MLS does not automatically mean your home will be noticed by other Realtors. With about 50,000 properties listed for sale in the MLS in Palm Beach County, it takes skillful positioning within the system to ensure that your property will gain the exposure it needs to get it sold. Once again, our technical know how combined with our marketing expertise will ensure that the system is leveraged in a way that will make your home stand out from the rest.

VIRTUAL TOURS AND PHOTOGRAPHY

Studies show that today's home buyers are more educated and do more research on their own. Properties are identified or eliminated before the home buyer makes contact with a Realtor to tour homes in person. Virtual Tours allow home buyers to learn specifics about a particular property early on in the search process. A poorly designed Virtual Tour, poor photography, or lack of a Virtual Tour and/or numerous photographs is simply selling yourself short. Yet, more than half the homes in the MLS have no Virtual Tour and as many as 25% have either just one or even no photos associated with the listing. 

PRINT ADVERTISING

Although it is our philosophy that print advertising is no longer as effective a marketing tool as it once was, we continue to invest significantly in traditional print advertising. Such publications include local newspapers and Real Estate magazines, national news and periodicals and niche vertical publications. 

 

THE PROFESSIONALS OF BOCA EXECUTIVE REALTY

At the Boca Raton Resort, Boca Executive Realty employee breakfast, October 2006